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Why Japanese movies are missing on the screen

Over the years, Japanese films almost disappeared on Vietnam television channels, leaving the regret for many viewers.
Over the past ten years, Vietnam has been open to receiving many cultural waves from different countries in the region such as Korea, China, Japan, Thailand, India ... to bring diversity to life. the art of the people.
Along with music, movies are representative of these waves of culture because of the accessible elements of the public and bring many good values-good and beautiful for life.
Millions of hours of TV dramas each day, as well as thousands of cinemas, prove the strength of foreign films in the domestic market. However, despite the fact that each film has a flourishing period, it comes and goes by the years, but few waves arrive early and keep its place in the heart of a Vietnamese audience like movies. Japan.


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Japanese movies in Vietnam

Japanese dramas came to Vietnam in the early 1990s and were associated with the childhood of the 7X-8X generation. The movie series as Oshin, Lucky Star, Hostess Stories, Asuka baker, The odd girl, Kokoro ..., attracted the attention of the Vietnamese family when broadcast in beautiful time frames.
Up to now, people are still not worried about the beauty of the dumb girl Aya, touched with the vitality of Oshin, wholeheartedly with work and relatives of Asuka, or can not forget the saying " Up to Chiaki! "as a friendly encouragement.
In addition to the depth of content, humanity, love of the East, Japanese films at that time also show the time the whole family can gather together watching the film.
Thus, it can be said that Japanese films are not only reminiscent of the content, but also because of the warm atmosphere of the old days of the whole family eating rice, watching movies and chatting happily, without distraction. of modern electronic devices as of now. These are the things that many Japanese dramas of the time have done, while others have not.
After shaking the heart of the Vietnamese audience with dramas, Japanese cinema screenings are also expected to enter, but there are no such successes.
The movie Waterboys is widely promoted, featuring many famous actors, combined with the special content humor, but also did not bring high box office revenue.
At the same time, Japanese horror films such as Ringu, Ju-On, etc are not shown in Vietnam. Since then, Japanese movies have gradually retreated from the Vietnamese screen.
Why should I?
There are quite a few reasons that Japanese movies have been famous for a long time, and are gradually disappearing from the Vietnamese market. In addition to censorship, the Korean wave of media at that time spilled over into Southeast Asian countries (including Vietnam) massively, with continuous television series on the air.
In the period after 2000, Korean films made up the majority of the television broadcasts in Vietnam, with the peak time being up to 60% of the total. Therefore, the films "less glitter" than China, Japan ... gradually lowered by not able to compete.
Not only that, Japanese dramas and movies are expensive, so buying seems impossible. According to figures from a separate source, a 25-episode animated series was sold for $ 1,000 a year, worth more than $ 500 million to buy the series.
That number is, of course, much more expensive than the Korean films that were bought at a fair price between embassies and cultural exchanges, with the aim of covering Korean culture more aggressively.
Japanese films that aired on Vietnamese television in the 1990s as well as recently also mostly follow this path, though obviously not as numerous as Korean films.

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In addition, it can be said that the closeness of the Japanese also greatly affect the Japanese film is gradually overshadowed. While Japan has been a market that is so large that it is profitable for a trader to make a profit there, they feel shy about traveling abroad.
As the case of Kazuya Kamenashi (KAT-TUN actor / singer) when the producer invited to the festival Udine (Italy) to promote the film It's me It's me, he refused because of fear ... other people shooting image. While other countries occasionally try to promote the film, Japanese cinema uses the "scent of flying" to build its image.

The wave has changed

Japanese cinema is one of the oldest and largest film industry in the world, ranking 4th in the number of feature films and the most Oscars in Asia. More than 100 years since its inception, Japanese cinema has experienced many ups and downs but always has its own unique works and unique strengths.

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